Light Festival
How to get 300,000+ people to see your show when it's bloody -22ºF freezing
Yekaterinburg, Russia
Over an hour of visuals by over 120 designers
Chances are, you might have heard of Yekaterinburg — the fourth-largest Russian city, located close to Ural Mountains and Siberia. The all-time lowest temperature recorded was -52ºF in 1978, which conveniently reinforces the major stereotype you might have about Russia. On the Christmas Eve of 2016 Yekaterinburg hosted the Light Festival, and we, well, sort of made the whole thing happen.
Over 120 designers across Russia participated in this project, and together we created over an hour of visuals in total: historical segments about the Ural region, music videos, Christmas-themed sketches, and various light and laser shows.
The festival was on for two weeks, and over 300,000 people went to see it, despite the freezing cold. The equipment we used was definitely never designed to work under these conditions, so we were in fact surprised ourselves that nothing went wrong. Or so we say.
Concept Art
Agency The Resonance

Producer & Supervisor Denis Astakhov
Creative Director Alexander Pogrebetsky
Project Manager Nelly Astakhova
Art Director Daniel Kutuzov
Screenwriter Alexey Dozortsev
Concept Artists Yakov Nechushkin,
Yuri Betekhtin, Zakhar Shinkarenko

Production Studios Yar-Design, MATROS,
Zhee-Shee Production, Dream Laser, Foton Media,

Motion Designers Vladislav Kiselev, Konstantin Zankov,
Gleb Belyakov, Sergey Zavyalov, Elizaveta Mamonova,
Sergey Shkirsky, Maksim Andreev, Polina Mukhina

Music & Sound Design Monoleak
Filming Evgeny Arkhipov, Anton Arkhipov
Editing Polina Kukushkina
Look at more
bright shiny stuff