Hello, everyone! Here are the next steps on the Yerevan project. I am working right now in as much detail as possible on the Scope of Work for the project + the additional activities in the city. I suggest tomorrow morning we have a call to discuss the creative part in particular: how we integrate the event in the city, what story we need to tell.

I put together the slides on the ideas from the notes I took during the trip. Tomorrow I will work on the main solution for the set up/show and the exhibition.

I suggest we follow this plan:
— briefing today (Kristina + Vadim)
— first thing tomorrow morning: Google Slides with the structure of the proposal we do. Just like we did Alfabank one, version two (Kristina/Vadim/Victor)
— by Monday we come up with draft ideas

I would ask that a detailed brief is put together: on the project — not on the presentation we have to deliver. The brief should contain all the information on the project and its objectives.

I have uploaded to Dropbox all the files, the guidelines from the branding agency, and also uploaded the photos from the visit to the venue. @Vadim Vinogorov, please add yours as well when you have the time.

Victor, please write the rationale bases here. You are very good at it.

I was in a hurry here and could have missed something. But the outline of my message should be clear: we need to describe the guest journey map (and include the locals too) from the moment of the app installation to buying the t-shirt with the logo and departing Yerevan.

I will re-do the text and will show it to you.
It is the same method.
We will have Bob from Canada.

When writing about a local take some of Kristina's trend-setter friends.

Like, this is Georgy, he lives in Yerevan and is re-discovering his city

There. I am done. I think it's uploading (or maybe already uploaded).

@Sergey Baryshnikov it's all yours! )

We need to add Bob and Aram in there.

Guys, the client needs our vision on the stands for partner companies that will be represented in the exhibition area. We need to develop design option that we consider optimal and prepare a brief for contractors.

I like the scrolling text and the relief wall. Let's use them someplace else and see how it looks.

OK

So, there will be an exhibition area at WCIT 2019 with different countries and companies that will tell about themselves, their innovations and how they work on making the world better.

Armenia accepts the delegates and Armenia has to tell about itself as well. Explain why it is an international capital of innovations.

We were discussing the idea of making Armenia area an homage to the Armenian innovators. The people who influenced the development of global science or culture.

Guys, the client likes the concept of our stage, but there are some things to consider:

1. We can't use the moving floor anymore because the number of expected guests has increased. We need additional seats in the pit stalls in front of the stage.

2. Without the moving floor our stage is losing the idea of decentralization as is.

So, with a subtle movement of the hand, Vadim broke the forth wall in this long read. Something I wanted to do a bit later.

Oh well.

After we were told that the number of participants is increasing and we need to use the pit stalls in front of the stage to add extra seats, we started looking for new solutions for the conference.

Initially, we liked a lot the idea of unit-based stage that would assemble and disassemble depending on the action of the moment.

To make it more appealing, let's put the visualisation into the dark background:

You mean the opening? People gather in the hall and listen to the keynote speech?

we need to leave the stage empty

Keynote speech is a different story. We are working on the show part right now. As an Intro, as a primer on the theme of decentralization.

it can be a false expectation of somebody about entering the stage

but nobody does

This is a cool idea. But it is not about somebody not entering the stage at the right moment.

For our purpose, yes, I agree this can deliver the idea that the old center is a thing of the past. But it would be very good to create an alternative center playing with the contrast here. A new center.

You know what a new center does?

It breaks the conventional forms. In effect it introduces disorder in the orderly process. With no negative connotations.

The world today is set up to not always put at the center of attention something that deserves attention. To gain media weight, you need media weight. You can buy it, inflate artificially. This is what everybody is doing in fact.

On the other hand, we see a lot of examples when a person/event/invention, something worthy, makes it thanks to the power of the internet and despite the competition of the media heavy weights.

A new center is a trickster. It draws attention to where LIFE is. Because the center is not where it is habitual, it is where it is interesting.

Yes, this is awesome. This is what Vadim Vinogorov did above when he addressed the audience of this long read that was essentially created to recreate the story with the use of real-life messages.

Vadim attracted the attention.

Vadim became the center....

Hence the idea of the show: points of interest appear spontaneously, in the unexpected places if possible. Switching the viewers' attention is the plot of the show. We want the viewer to realise this process: "Now I'm interested in what happens over here. And now — in what's over there. And it is not hard to turn my head or even get up from this comfortable chair."