World of Tanks Special Event

Event design and grand opening show for the event presenting the upcoming updates and new features of World of Tanks, a major online gaming hit, aimed not just at the live event guests but also at the thousands of online broadcast viewers.

December '19

Moscow, Russia

To stage a memorable event, dedicated to the 10th anniversary of World of Tanks, for the game fans, including those selected ones invited to the live event in Moscow and thousands of online viewers. To stage an opening show setting the tone for the whole event and bring some of the game signature elements to the overall event design.

The event and show design, inspired by the game aesthetics, highlighted the industrial features of the venue, recreating the atmosphere of a tanks production facility and immersing the guests into the world of the game. The event online and offline simultaneous counterparts were directed and fine-tuned in order to make them equally interesting and engaging for live event guests and online viewers.