Stella × Stan Smith
An interactive immersive space at the Stella McCartney flagship boutique in London celebrating the launch of a new Stan Smith model created in collaboration with adidas.
To create an interactive 'Celebrate the movement' space at the Stella McCartney boutique in London to celebrate the release of the adidas Stan Smith, a new collaboration between the two brands. To showcase the vibrant looks that inspired the sneakers and to tell about care for the environment.
An interactive immersive space is a visualization of the philosophy and values of a brand, an opportunity to convey to the audience those messages that are difficult to express through the product itself. Equally important, it is a great tool for user-generated content (space for photos / videos for social networks).
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