Mercedes-Benz V-Class National Launch
An action-packed promenade theatre piece with the V-class minivan playing the leading part during the launch event in Shanghai.
To reposition a V-class minivan by Mercedes-Benz at an event aimed at journalists and media representatives.
World's first automotive launch in the format of a promenade theatre production — an action-packed thriller that took the viewers on a journey on the V-class minivan across Shanghai, racing for the lost treasure of the main character.
Credits
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- Experiential Director Denis Astakhov
- Director Alexey Karpenko
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- Сreative Director Victor Lander
- Producer Eugenia Strizhkina
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- Lighting Director Stepan Novikov
- Production Director Alexey Makrushin
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- Idea and copywriting Oleg Bootkovsky
- Scriptwriters Nikolay Nikitin, Vera Loginova
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- Production Kiselev & Kulyakhtin Team
- CG Producer Vlad Kiselev
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- Art Director Nikolay Kulyakhtin
- 3D Animation Alexey Churochkin, Victor Meshcheryakov,
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- Ildar Enikeev, Andrey Osokin, Kirill Zarubin,
- Sergey Shkirskiy, Vlad Kiselev, Yegor Kumachov
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- 3D Modelling Dmitry Cheremnov
- 2D character animation Daria Volchok
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- Post production RaketaFX
- Music & Sound Design Monoleak
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- Photographer Andrey Buzin
- Filming Konstantin Bykovskii,
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- Andrey Rymarev, Stepan Belousov
- Video post-production STGFILMSERVICE
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- Film Editor Stepan Belousov
- Music & SFX Kirill Taushkin
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- Production Assistant Nikolay Fomin
- Colorist Serafim Salnikov
Close Up Video Campaign