Mercedes-AMG GT 4-Door Coupé Launch
A choreographed performance with synchronized background CG content and interactive LED sticks to present the new Mercedes-AMG GT 4-door coupé at the launch event in Shanghai
To create a memorable opening show setting the tone for the premiere of Mercedes-AMG GT 4-door coupe in Shanghai.
By designing one outfit for all the performers and recording them on video as part of the show content, we played a lot with gravity, illusions and unpredictable moves during the show. It was a clever game at the intersection of the real and the digital, with a playful addition in a form of LED sticks interacting with the show.
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