When asked to support one's good deeds, we'd hardly be stopped by distances and borders. An invitation to contribute to a project in Qatar that aimed to help children with special needs and persons with disabilities was no exception—especially when so many prominent names are involved.
Natalia Vodianova, a renowned model and philanthrope, joined forces with Her Excellency Sheikha Al-Mayassa bint Hamad bin Khalifa Al Thani to host a grand charity gala in Doha. Fairly named Love Ball Arabia, the event took place in the Museum of Islamic Art in the aid of the Naked Heart Foundation and Al Shafallah Center. The evening was organized by Wonderloft, the general producer of Qatar–Russia Cultural Exchange, and ran as part of this interstate partnership program.
The event comprised a gala dinner, an immersive theatrical performance, and a fashion show by Russian designer Ulyana Sergeenko, followed by a top-rank charity auction. While it sounds like the impressive gala night shined and dazzled by itself (hands down, it did), we still found some room to express ourselves and contribute to the atmosphere. We designed bespoke multimedia works for numerous backdrop screens across the venue. Alessandra Ambrosio, Diane von Furstenberg, Sergei Polunin and other prominent guests were then noticed wondering at them during the night.
Various designs by Avocado Toast highlighted almost each element of the rich program of the evening, yet we kept it subtle so that the true beauty of the event's purpose is not overshadowed.
How it looked in real life
Executive Producer Kristina Kozyreva Experiential Director Denis Astakhov Onsite Supervisor Denis Uzdyaev Motion Design Wireframe Studio
Event General Producer Wonderloft Event Art Direction Visionar