Audi Quattro installation
How we made Audi City showroom look like an iceberg
Berlin, Germany
An eye-catching installation on panoramic
glass walls
During the month of Christmas, we displayed a new car on the Audi City Berlin panoramic glass walls each week, combining tape art with projection mapping. The result looked positively peculiar, and caused many a passerby to halt, gaze at our iceberg for a minute, and wonder: what on Earth is this?
It wasn't that much of a mystery. Audi was launching a new Q2 model in late 2016 — a confident-looking premium SUV. We were invited by DREINULL to create an eye-catchy installation dedicated to the entire Q family on the glass walls of Audi City, a quirky venue on Kurfürstendamm in West Berlin.
We came up with an idea of an iceberg-resembling pattern based on the strokes of the Audi LED, and collaborated with the artists from Klebebande who designed and applied the pattern to the showroom building. Meanwhile, we produced videos for each car in the Q family that heavily involved the themes of ice and glass.
Tape art + projection
Concept Art
Creative Producer Denis Astakhov
Project Manager Nelly Astakhova
Motion Design Alexey Churochkin

Tape Art Klebebande
Event Management DREINULL
Technical Support Geier-Tronic

Filming & Editing Jendrik Schröder,
Chris Siegel, Anton Arkhipov

Aftermovie Score Monoleak
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